Tag Archives: Social Media Marketing

Why Your Facebook Ad Budget Is So Important

**Why Your Facebook Ad Budget Is So Important**



View Time:17:3Minutes



In this video, teach you how important the size of your Facebook advertising budget is and the impact it can have on your cost per purchase.


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hey guys thought heads now want to talk about why ad budgets are so important and why really small budgets can literally destroy your chances of getting results for your clients and I'm not just talking about spending a little bit of money meaning you get less customers through the door but actually how a small budget can impact the cost per new customer acquired as well so first of all I'm going to be announcing the competition winner from last week's video in this video I'm to be doing this that midway through and I'll do that live for you guys so you can see exactly how I choose who actually win so that's going to be wicked and yeah let's get into the bottom of this video so I get asked this a lot and I see it pop up in my Facebook groups all the time people take me on clients with very very small budgets and wonder why they're not getting results and a massive massive misconception in Facebook advertisement an Instagram advertisement that is that if that's a it costs one pound together new customer let's say you're working with a restaurant and it's costing you five pounds to get a table booking now that's about the table that's a bigger I've just plugged out my ass so let's just say for argument's sake that this is costing you five pounds per table booking and you're spending a hundred pounds okay so you're getting twenty bookings for that hundred pound now if you've spent then spend fifty pounds that means that you're going to get ten bookings okay where have you spent 200 pounds that means you're going to get forty bookings that's what people think and that's how people think it works and it's not at all and I want to explain today why smaller budgets why little budgets can actually mean that you spend a hell of a lot more to acquire a customer than on at larger budgets okay doesn't just influence the amount of customers to getting through but it massively influences the cost per customer as well because it takes much longer for Facebook to find your ideal customer and optimize your advert and actually first of all I think it'd be really valuable if I go through what kind of budgets you should be looking for with your clients because I've seen people take on part of the most Pony of adverts spend and they're not getting any results and they're wondering why and enough enough you need to be working with clients who are prepared invest money who are prepared to spend money on guessing new business who are prepared to invest in themselves to get a return on the investment okay I'm fed up the same people Chuck like 50 pounds a month into Facebook adverts that think it's gone away that's not how it works at all okay so let's just say you're working with a client and you sign them up for 1,000 pounds per month regardless of the industry you absolutely at the minimum should be aiming for 50% of your service charge to be spent on advert additionally okay so the service charge and your adverts then are completely separate this is another common misconception people think oh do I take the end of the ad spend out of my service charge no your service charge is your service charge that's accurate separate and your ad spend comes directly from your clients bank account charged from Facebook okay so they your client bank account details their card details are set up on the Add Account they get charged every month automatically by Facebook your service charges your service charge you should not be paying for clients adverts out of that charge okay so if you're selling someone up for point one thousand pounds you should be saying to them you're going to be spending a minimum of five hundred pound a month on adverts right but you really really want to kind of assert yourself on seventy five percent or hundred percent or more because the more money that they spend on adverts the easier it is for you to get a return on investment the more money you're going to be making them the better you're going to look because you're going to be making them more money and they're going to be profiting more okay because you need to subsidize for your service charge you can't be charging someone a thousand pounds a month and have them spending about 100 pounds a month on adverts because you need to get ten fold your app spend before you have even broke even with the climb okay that's not even considering their profit margins so you need to pay for an absolute minimum of 50% week of service charge but ideally 75% a hundred percent or even more than that okay you get a card who's spending more ads than your service charge they're going to be the easiest client in the world to get results for okay now as a rule of thumb let's say you're working with a restaurant they need to be spending a minimum of five hundred pounds a month if you're working with an e-commerce business they need to be spending a thousand pounds a month if you're spending with dentist needs to be again about 500 to a thousand pounds a month minimum generally speaking I will not work with any business unless they are willing to spend five hundred pounds a month in fact nowadays I won't work of any business unless they're willing to spend at least 1,000 pounds a month an advert but when I first started it was 500 pound a month minimum in adverts because you've got enough money to test and you've got enough money to fully optimize your advert and make sure that you are getting the best bang for your buck for your clients anything below that you're gonna be getting service charges under a thousand pounds it's not really worth the time that you have to put into it that's my personal opinion you're more than welcome to but trust me when I say I'm speaking from experience it is not worth working with anybody who wants to spend less than 500 pound a month on adverts now what I want to do is I want to jump onto the Mac and I want to explain this to you by by drawing something out for you because I always explain this to people visually okay I want them to visualize this in their mind I always explain that our Facebook audience if you imagine a Facebook audience and the way Facebook works our Facebook audience is like a lake it's like it's like a big fishing lake okay the bigger the audience the bigger the lake and the app budget is the net that Facebook are throwing out into that Lake and the potential customers are fish that they are trying to catch okay so you see where I'm going with this what I'm gonna do is on the jump onto the Mac right now and yeah I'll explain this week okay so I'm just over on sketch to IO it's just a really simple website that I use to to demonstrate things visually for you guys so what I'm going to do is I'm gonna draw out free like this so as we said Facebook ad audiences are like Lakes okay in the larger the audience the larger the lake sighs okay so here we have a small audience we have a medium audience and we have a large one I'll just label these for you so small Indians let's just say for instance right from say this is like 50 K audience this is an audience of around 50,000 people it's a pretty small audience get rid of that let me just copy this so this one's a medium audience and this one is a large audience okay so mid let's just say this is sold UK this is under 200 K and then we have a large audience as well so a large audience which is let's to say is 1 million plus ok ok so inside these audiences we have our potential customers lots of little fishes ok so here are our little fishes that's it's a good awful fish but what we'll do is we'll take that fish there and I am going to load a fish okay so we got loads of potential customers all over the place all in these lakes and what I'm going to do right now is I'm just going to finish filling out these fishes in these lakes okay so we've got our fishes we've got our potential audience and and obviously the the larger the audience the larger audience the more potential customers there are inside this lake now what you need to understand now as well and sort of change this color here what you need to understand is that a Facebook ad budget right it's like a fishing net okay so let's say this is a small ad budget this is a medium ad budget this is a larger budget okay and for argument's sake again let's just say I'm making us off of the top of my head let's just say this small budget is like 100 pounds or like yeah so this is this is this is $100 okay and let's just make this a little bit smaller if we can okay $100 then our medium budget is let's say $500 and our large budget is over $1000 so it's 1k plus okay now obviously budgets can range anything up to like 20,000 40,000 hands depending on the business but we're just doing this for demonstration purposes so you can understand this now if we're working on a small ad budget and a small audience size what Facebook's do every day when you allocate your five pound a day adverse event when you're testing out advert does they even cast this net into your bed there they're like and they will try and find a fish okay so let's just say that costs are now on the first day this is Monday they've cast the net they've caught no fish so what they then do is they cast the net again and they've caught no fish and then they've caused custom there again they found a fish okay but I by this time you've already spent three days worth of advert budget okay because they're constantly casting and they don't cast once a day they're casting multiple five times throughout the day okay they're throwing your adverts out there to these audience but your budget and your net isn't possibly big enough on a hundred pounds a month to cast out and reach the whole audience there okay so you're just casting out this small little net hoping to get a fish and when your Facebook get a fish when Facebook a potential customer or they've actually made a sale for you that you will carry on casting in that similar place okay so they're going to cast here they're gonna cast a little bit here they're gonna cast here catch another one and then they're going to come across this nice pool of fish and this is when the ad is fully optimized okay they have found this pool of fish and they're gonna carry on casting in this area because I know this is where the top fish like to hang out this is where the top customers like to hang out but I have wasted a lot of money doing this casting all over the place which means your cost per acquisition is going to be pretty expensive so let's just save argument's sake again your cost per acquisition here is five pounds and I hope you're with me hey guys this isn't pretty advanced stuff for you to understand so let's just say the cost per acquisition here is five pounds cost per acquisition okay so this is how much you are spending to get a customer because you've wasted a lot of money casting in the wrong places now let's just say we had our small ad budget and we are on a medium audience or on a large audience do you imagine how hard it is for Facebook to find these fish how much longer is it going to take for Facebook to find these fish and optimize the advert and again with the large audience now you can see why it is so hard do you have a small budget and a large audience even a small budget in a small audience is hard enough right but let's just say we have a larger budget let's say we are spending $500 a month okay and we wanted to cast that into our small audience we're gonna find them fish a lot quicker okay we're gonna find them and optimize in much less time okay so that 5 pound cost per acquisition could actually end up being 3 pounds for example $3 on our medium on our medium sized budget okay because we have a larger net to cast out okay and then we have our lot of really large budget pick and then get them fish straight away because we're got a very large budget and a very small audience so we can actually get our cost per acquisition down to let's say 2 pounds okay and again this is just throwing figures out in the air okay now let's just go on this again if we're using a medium budget and we're casting a medium audience sighs we're getting pretty good we're going to be getting fish there's not many places where we've got playing spaces medium budget on a large audience is not ideal okay now we're starting to to fill the gaps a bit we're going to be wasting money it's going to cost us more to get a customer but a large audience on a large budget we've got a large net cast out we're going to be finding this sweet spot this is the Holy Grail we want to be finding this this is when I act and are fully optimized okay so I hope this is making sense for you guys what I'm trying to say here if small budgets are no good okay small budget just even on small audiences are no good you're gonna if you're spending a hundred two hundred pound a month on adverts you are never gonna reach your full audience good enough you're not gonna reach them in enough time to get a good cost per acquisition the larger the budget that quickly you are going to find your fish and the smaller your cost per acquisition is going to be so it is not the case that you spend $100 on adverts and you get let's say you're spending $100 in adverts and it's going to cost you the same amount of money to get a customer as it is with $1,000 okay $1,000 at that budget it's going to cost you much less to acquire a customer so you're going to get more customers and they're going to be cheaper so it's an absolute no brainer with a small budget you're going to get less customers and they're gonna be more expensive because it takes longer for Facebook to find the fish for Facebook to find them so a larger budget will always win okay and I hope this is making sense to you guys I hope this you're following this video and make sure that when you're working with your clients you are always aiming for the medium to large audiences the larger the budget but medium to large budgets the larger the budget the better do not accept anything less than 500 pounds $500 because you are not gonna be having a big enough net to find the fish okay and this is also the reason why some adverbs you could launch five adverts which are exactly the same going to the exact same audience but some of them would perform better than others only because Facebook have cast their net in the correct place out of chance okay there was a lot of charge for Facebook first you could have a 500 pound advert budget on a month and you could have this is your net okay and this is this exact same audience and you can have five advert of the exact same nature go into the exact same audience with the exact same net size but you are getting better results on one or two of the advert because of luck because Facebook managed to cast the net in the correct place in the first place okay and that is why some advert performed really well and some adverts don't even though they have the exact same copy and exact same audience okay guys what we're going to do now is I'm going to announce the winner of our YouTube competition so YouTube's comment to pick up I think there's a there's an app I've used before so let's just find app and random comment picker here we go so we're gonna go over to the video and I'm gonna take this link and I'm going to copy that kinda guides here with a paste that in get YouTube comments 105 153 people enters start that raffle and here we go Joe Vaughn nice work his goals are to land his best suit clients in April Network learn more and learn some more okay wicked Joe I'm gonna find you on the the video and I'm gonna comment on your comment right now here you are you post with one day going I swear plan I am gonna comment on your video right now congratulation congratulations and I'll carry on that's in a moment okay you guys I'm gonna take you back to the camera one moment okay guys we are back I hope you've got loads value from this video congratulations Joe and so load this up again and I just want to quickly recap on this because it's really really important that you understand this and you understand a small budget on no good okay because small budgets do not even compete with larger budgets it doesn't just mean you're then you're getting less customers it means that you're going to get in more expensive customers as well because Facebook's net is too small to throw out in that light and catch fish quickly ok larger budgets are going to optimize quicker they're going to catch fish better because I can throw a big net out into the lake they combined the best straightway and start casting in the same place and start optimizing very very quickly and this is crucial when you're working with clients you need to add votes to optimize very quickly because if you're working on even a 500 pound a month budget okay you're spending five dollars a day five pounds a day on testing adverts okay you can't be waiting a week or two weeks until they find the fish because you'll have spent half your ad budget you need to get them optimized quickly which means you need appropriate budgets for your appropriate clients service and now appropriate audience okay if you're working with an e-commerce applied this is why you need a thousand paddle my budget plus because the audiences are large the audience is our 1 million plus ok notions are very big with brick-and-mortar businesses generally speaking your audiences are going to be around their 150,000 marketplace so medium budget under 500 pounds is going to be about right if you're working with anything less than that I would advise you wasting your time ok I hope you've got loads of value from this video guys please do share it with somebody you need to see this who's being confused about the matter you've got any questions please do drop them down below and I'll be happy to help you out Cheers





View Time:1:21Minutes




Groupon IS NOT free!

It COSTS you and your business money.

Want to see how you can go from LOSING $812.50 to GAINING $5,000 in sales and 757 customers’ data?

Watch and learn here
you're not writing a check to them upfront you're just giving them all of your damn profit upfront and they're not giving you anything in return except for some random people that walk in your business so next time you tell a marketer that you don't spend money on mass media or you don't spend money on marketing and that you do if they would Groupon but it doesn't cost me anything do yourself a favor operate your business correctly take a piece of paper I'll take some pen and figure out what it is cost you because I can tell you that particular business on a low end is probably spending almost $1,000 a month with Groupon if they spent the same thousand dollars with agencies like myself or other agencies that are in the ROI engine and they spent that 800 1000 bucks on the program and Facebook ads they would have upwards of 500 customers information their data their Mester subscription their email they'd have a trackable system they saw that a 150 or so in this case came in the restaurant spend about 5 grand and now you can reach back out to those customers so don't ever let somebody tell you marketers that a restaurant is getting free marketing from Groupon LivingSocial or other Brahe other things like that it ain't free nothing's free and business areas you should know better than that that's all I got going back to the beach I'll see you later





View Time:2:1Minutes





Look at this example showing how you can go from LOSING $812.50 to gaining $5,000 in sales and the data of the 757 customers

Watch and learn HERE:

Is Groupon Really Free

**Is Groupon Really Free**



View Time:2:1Minutes





Watch and learn HERE:

Because the example I’m going to show you is how you can go from LOSING $812.50 to gaining $5,000 in sales and the data of the 757 customers 💸

some restaurant owners it's Matt Platt but I want to know is Groupon or sites like it really free or not costing you anything because that's what one of you and I hear it a lot but one of you specifically just told a friend of mine about your pizza restaurant that you had Groupon even spend any money on media and you had a Groupon deal running and it didn't cost you anything well let me walk you through really quick points you're missing because I've done thousands of Groupons I've done tens of thousands of ads for restaurants and here's the facts made this little net real quick because I had to do this video on vacation I'm at the beach in Malibu but I'll make this quick let's say you sell 50 Groupon you give Groupon or LivingSocial one of those companies or radio station cuz they all have those now you give them the ability to sell 50 $25 gift cards at $12.50 per month on your behalf that you don't pay anything for them but they don't charge you for well that's 50 offers sold for $12.50 typically Groupon for example probably average is 30% but a lot of places are getting 20 to 50% that they're giving to Groupon so if in this case let's just say 30% let's say you allow Groupon to sell 50 gift cards on your behalf for 1250 $25 gift cards 1250 half price and you let them keep 30% that is 100 $87.50 if my math is correct I think you know that day has a calculator that also is $625 in discounts you just passed on so let's just say all 50 customers come in your restaurant you get 50 people walk in your restaurant you've already discounted everything half-price they have a $25 gift card it this particular type of restaurant the average checks not beating much over 30 so there's not gonna be an overspend because when people get a $25 gift card in a place like a pizza shop that's a 20 or 30 dollar check they spend what's on the gift card so now you just gave away $625 in the discount you got 180 750 that Groupon took so now you just spent 800 $12.50 to ideally get 50 customers into your business

How To Run Facebook Ads On A Budget (The 3 Core Campaigns You Should Run)

**How To Run Facebook Ads On A Budget (The 3 Core Campaigns You Should Run)**



View Time:13:45Minutes



Hey, guys! In this #KimTV episode, I’m going to show you how to run Facebook Ads on a budget + the three core campaigns you should be running whether you have $50 to spend or $500k. 😉

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hey guys i'm kim heemin is your digital marketing strategist and in this episode we're going to talk about what you should be spending your first 100 dollars on Facebook Ads if you're trying to grow your online business and really start getting some momentum so if you want to learn more about how you should be spending your advertising budget definitely stick around all right so I hope I don't have to convince you that Facebook ads are incredibly relevant especially today when you can actually get some amazing cost per lead when you're trying to find your ideal prospects on the platform so if you've tried other services like Google AdWords you know that although those type of prospects are highly highly targeted because they're searching for your product program or service the cost per lead is actually really really high and well not bashing you know Adwords I think it's they're an amazing service and we use them all the time I just don't always think that it's the best way to spend money on getting liens when you're first getting started in your business or if you want to take you know things to the next level the problem with AdWords is that I shouldn't say the problem the the strategy with AdWords is that you're always targeting low-hanging fruit right it's those it's that segment of the market who's actively searching for a specific product because they have the intent to buy and around only you know about 10% of the market in any industry is actively searching for a specific service or product or program that they want and so you're missing out on 90% of the marketplace who is the right ideal customer for your specific product program or service but they're not actually ready to buy it yet or they might not even know that a solution exists to their problem so that's where Facebook advertising comes in and you have a much longer sort of customer journey right because with Facebook ads people are not looking to purchase things right then and there so you have to set a pathway a customer journey you know you have to introduce your brand you have to introduce yourself you have to lead with value and then take them through the process of building a relationship with them and closing them you know and having them become about in other words so a lot of times you know when I'm talking with customers and clients were actually going through an amazing rollout of a cool program inside the business on called smart Facebook ads and I've been talking a lot with my students about this mindset shift right this mindset shift that has to come when you're running Facebook Ads you have to Center your campaigns around content if you want to do some amazing things with Facebook ads every single day you know I get targeted by companies who are doing this all wrong on my Facebook newsfeed they're going straight in for the kill right they're going straight in for the sale and that's the equivalence of you know us going out and and you know hanging out at a party and then a random dude coming up to me and saying hey so I have this amazing product that does this wonderful thing for your hair I notice that you need it it's 50 bucks ready to buy it light as in like right now what first of all my reactions gonna be like dude I don't know you and you're cramping my style right I'm hanging out with my friends and having a good time I don't know who you are and I don't want to buy your stuff so whenever you are running Facebook ads is the same exact thing most of us go to coal traffic which just means that it's people that don't know who the heck we are and instead of introducing ourselves we hit them up with the latest offer the latest like marketing campaign and that's not the way to do that you want to build a relationship with people over time and you want to introduce your brand to them and you do so by adding value you do so by presenting them with content for online business owners that usually is you know a blog post video a podcast episode content that you've created that builds value that either entertains educates or empowers your users so that is one of the things that I want to talk about today because your advertising budget should account for folks who do not know you on Facebook and so you really just want to run three basic campaigns your cold traffic campaigns those are campaigns that are designed to war people up to your brand to introduce your brand to people who have never heard of you and transition them from someone who doesn't know you to someone who knows you and is beginning to trust you and is ready for you to present them and offer so the second campaign you want to run is to warm traffic and those are folks who know like and trust you right so they've already been introduced to your brand they kind of know a little bit about you but they haven't actually purchased from you yet and those are your website visitors those are your email subscribers those are your fans on your Facebook page and so those people you can become a little bit more aggressive and I use the word aggressive very lightly because I don't mean you're going to hammer them over the head you know with whatever offer you have it's not appropriate to go to your warm traffic and say bye bye bye bye bye bye bye bye non-stop right you want to lead with value so get them on a webinar get them on your email list and sell them via email don't sell them directly on the platform although you can and it's appropriate in certain circumstances like for example if you're going to offer them a flash sale or you're going to offer them exclusive you know promotions that are only available to them because you know they're either your website visitor or they're on your email list or they're a Facebook fan you can also send them to an introductory low-cost offer which is usually what converts best so someone you know who doesn't really know you yet hasn't purchased from you might be apprehensive about buying something from you for the first time so one of the quickest ways to get away from that kind of objection is to offer them something small that is not very high you know cost introduce them to your product and down the line upsell them on your core offer so one of the ways that I do that here is I offer an introductory program called create a cookbook content calendar it's $19 and we sell it for $100 on the site but for new visitors we offer it to them for a limited time for just 19 bucks and they get introduced to our brand then we completely blow their mind with amazing content that is worth you know 30 40 times what they paid and then we upsell them on to the next product which in this case is either the business lounge or his Ilic to social those are my two core offerings and so you can do the same thing with any type of business right whether it be a traditional business that is selling physical products or you know an online business that is serving that is selling services when I used to run services but I did a service based model not a program or information based motto I did that for quite a few years and I used to introduce folks to my service by offering something very simple like for example setting up their Facebook page and designing their cover art and then once they started working with me they trusted me they knew the quality workout that I did I would actually upgrade them to a monthly recurring service plan and so that is a way that you can start moving folks from getting them to know you to actually becoming paying customers and that's what you want to allocate your budget for you know a warm audience and then finally you want to always bring your existing customers back to your business to purchase from you time and time again this is extremely important especially if you're doing business online so you want to make sure that you have enough offerings right enough products programs or services to where you can bring someone back to your business for more time and time again and so one of the ways that you can do this is via continuity program right so you can have a service based business and you get them on a monthly retainer or perhaps if you have a subscription maybe you sell actual products that are refillable like let's say supplements then you can get people on a subscription plan right you can get them on automatic refills and that way you are actually bringing them back a month after month into your business but let's say that you don't have a product like that let's say that your product is one-off and what once someone purchase it from you they're never going to do again or you have a very very long you know comeback cycle like we did for for Chris's moving company right people move Navy one time a year and it took a whole year right to even get a new customer to come back to us but it actually worked really really well so you want to nurture them and use your hot traffic campaign to get them to come back for more or at least have you remain top of mind so one of the ways a lot of companies do this is simply by you know sending ads to HOT traffic so people who have already purchased from them and what you do with that type of audience is you either re-engage them right you send them to more content you get them on a webinar you get them to read a blog post or you simply have them refer a friend you can have them come back and purchase something else this is great for retail companies right you guys have a ton of accessories and you have like you know shoes and beautiful um well let's say that you're a clothing retailer then you have like you know shoes and purses and all of these like hair pins and blouses and skirts so you have a lot of inventory right you can mix and match but for those of you who maybe have a service you can come up with a different type of service right you can that's very simple to do you can ask folks for their feedback you can constantly stay top of mind with them and so here at the company you know we're constantly getting folks to come back and actually be part of one of our webinars we pitch them on a different product and most of the time those are our superfans those are the people that purchase from us time and time again because they know the quality of our service they already trust us and guess what they'll refer their friends to us so they'll tag them in the comments and they'll be like oh this is awesome you have to check it out I just purchased it so though that's kind of like how you should really start spending you know your ad budget and then when it comes time to okay how much should you spend for a cold audience versus a warm audience you know versus a hot audience this is how I do it so I learned strategy from digital marketer Mollie Pittman she's amazing and I sort of tweaked it a little bit to fit my own client's needs and my own business so you can tweak it as well this is just a benchmark of what I recommend let's say that you are spending $10 a day on Facebook Ads you can spend less than that you can spend more scale it up or scale it down this is just a benchmark so if you're spending $10 a day you want to be able to spend 50 percent of your marketing budget on or your advertising budget on a cold audience because those are new eyeballs into your business right that's the new blood and you want to constantly bring new people into the business so I would spend five dollars a day in reaching a cold audience and then I would spend about thirty five percent of my advertising spend my total advertising spend on a warm audience so that would be three dollars and fifty cents per day and then a hot audience I would spend about 15% of my budget so um 15% of you know $10 a day is a dollar and fifty cents and so that should give you a benchmark of what you should be spending on these three basic and super essential advertising campaigns for your business I hope that was helpful I hope that you got some insight and you're starting to see you know how this can work for you if you want even more information on how to run a profitable Facebook ad campaigns in three steps you definitely have to sign up for my masterclass it's going to be linked somewhere on the video and also in the description below come on over sign up for the master class I promise it's going to be worth every second of your time and I can't wait to see you in there but for now if you like this video make sure to give it a thumbs up definitely leave questions in the comments below I pop in here every couple of days to answer those for you and definitely share this video with a friend that might find it helpful thank you so much for watching and I will see you next week with another quick marketing tip bye for now