British television star Martin Lewis is suing Facebook for defamation after discovering more than 50 “scam” adverts bearing his name. Lewis is perhaps Britain’s best-known consumer rights expert, dispensing guidance through popular ITV television show “The Martin Lewis Money Show” and his website MoneySavingExpert.com. But he said scammers are using his reputation to ensnare people into bitcoin and Cloud Trader “get-rich-quick schemes” through fake adverts on Facebook. Lewis has reported the fake ads, but said they can take “days or weeks” to be pulled down — and then they simply pop up again in a different guise. Facebook said it does not tolerate misleading ads and is in direct contact with Lewis’ team.
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